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Nito Buendia


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Shaping the next web


A digital business enthusiast who is passionate about developing ideas into online products and making them grow. Amazed by the power of the Internet to empower people and businesses. Loves asking "why, why not and what if" as a tool for problem solving.

Graduated in Business Administration currently working as a Product Manager for 2 years on an online company, allowing to combine the business strategic view with the knowledge of the Internet acquired from working as a freelance developer for 10+ years.


  • Enhanced traffic, revenue and savings for different online businesses with different solutions from digital marketing to automation.
  • Worked for 20+ online projects under different roles from developer to marketer.
  • Worked on multidisciplinary teams, leading some of them.
  • Accustomed to adapting to different cultures and environments.



July 2017

Company workshop with Management team (2 days).
Topic: Innovation, technology and machine learning.


May 2017

Company workshop with Engineer team (2 days).
Topic: Innovation, technology and machine learning.


March 2016

International eLearning conference.
Topic: Personalized learning with virtual reality, xAPI and the Internet of Things.
Materials: slides.


Automation Ninja

February 2015 - Current (3y 2mo) at Google

Led an automation team. Grew the team from 4 to +15 members and made it a key strategic piece in Google's technical support growth.

Automated implementation and troubleshooting processes cross multiple products, which saved +150,000 hours of work.

Web Engineer

April 2017 - September 2017 (6mo) at Google

Temporary assignment on a data and web engineer team focused on scaling support teams.

Designed, developed and implemented a Machine Learning model to discover help center articles which could save +40,000h of work per year.

Redesigned and scaled a data pipeline for the management and governance of internal tools.

Technical Support Specialist

October 2016 - April 2017 (7mo) at Google

Technical support for Google's large advertisers on DoubleClick and YouTube advertising products.

Guest Lecturer

October 2010 - April 2017 (6y 7mo) at IEBSchool

Guest Lecturer at a pioneer online Business School: teaching about Automation, Online Marketing (Social Media, Web 2.0, Search Marketing) as well as other Digital Business and Internet related topics.

Implementation Specialist

January 2015 - September 2016 (1y 9mo) at Google

Partnered with Google's large advertisers to launch AdWords campaigns of budgets up to $300,000, with 100% satisfaction rate.

Product Manager

December 2012 - December 2014 (2y 1mo) at IEBSchool

Led the launch of IEBSchool's online course-selling platform. Planned and implemented the product strategy.

Designed and improved business processes: reduced in 50% the cost of creating new content.

Managed a team (2-3 people) as well as product processes and operational workflows.