Country Cluster Manager, Tech and Media Services, at Google
About Me
Business Engineering Leader with a balanced technical, business and leadership skill set. A highly accomplished leader and problem solver, with a proven track record in the Tech industry, across Ads, Commerce, Cloud, Finance and Payments; in multiple organizations from Solutions Engineering to Product Management; and relevant experience in AI and launching 0-to-1 products.
Professional Summary
Leadership and Management
Led a global product organization through a team of Directors and Group
Product Managers driving Risk, Compliance and Core platforms for
payments and financial services at PayPal, delivering through 100s of
Engineers. Managed multiple senior teams of Engineers, Engagement
Managers and Product Managers who led and developed technical solutions
and API integrations with the largest advertisers and partners in APAC,
leading to a portfolio growth worth 100s of millions (USD) at Google.
Defined team strategy and objectives (OKRs) aligning with the business
and organizational goals. Hired, coached and managed the teams,
fostering inclusion and career progression, while meeting business
results. Managed teams through key transformational and culture change
moments, and built team structures from scratch.
Partnerships, Technical Sales and Consulting
Led and landed consulting engagements with business and technical
stakeholders, including C-level executives. Led technical consulting and
sales engineering teams unlocking revenue pipeline and partnerships with
the largest companies in both SEA and APAC. Connected business and Tech;
communicating technical concepts to non-technical audiences, and
translating business goals into technical requirements. Worked with
companies of all sizes from Enterprise to SMB customers across
industries including but not limited to Retail, Marketplaces, Gaming,
Finance (FSI), Apps or FMCG (CPG); landing deals worth $10s to 100s of
millions (USD).
Software Engineering and Architecture
Developed software applications as a sales engineer and solutions
architect at Google. Developed and open sourced solutions in multiple
coding languages including Python, JavaScript, TypeScript, Java, SQL,
HTML and CSS. Architected and developed software using Google Cloud
including technologies like SQL and NoSQL databases, compute like
containers or cloud functions, and leveraging multiple other products to
connect them. Designed and developed big data pipelines working with
Apache Beam and Apache Airflow. Reviewed code as an official Google
reviewer for JavaScript, Python and SQL, where I mentored other
engineers on best practices in the code base and coding languages. Led
architecture and technical reviews with engineering, business reviews
with C-levels and unlocked roadblocks through cross functional
collaboration.
Technical Product Management
Managed a global technical product organization, leading a portfolio of
product roadmaps of core platforms under risk and compliance for
payments and financial services at PayPal. Our product roadmaps improved
operating margin by 10s-100s of $USD millions; driving product launches,
enabling new and existing revenue, preventing fraud loss, and delivering
OPEX and headcount savings. Built and led roadmaps to launch and improve
API integrations with the largest APAC Tech partners (like Alibaba,
Shopify or Shopee) at Google. Launched multiple products to market from
inception to success (from 0 to 1), including PayPal's new AI
decisioning platform and Performance Max for Marketplaces, the first
Google Ads product for marketplaces, worth billions of dollars. Managed
the execution of these roadmaps through Product and Engineering teams;
aligning the roadmaps and timelines, and adding governance structures to
ensure timely delivery. Launched a new course platform to increase the
product catalog and revenue of an online business school.
Outstanding Performance
Outstanding manager and individual contributor performance. Most
ratings on the top 25% of the company, with half of those being on
the top 4%, and promotions every 2 years. As a leader, 100%
positive feedback on the manager survey across all areas including
coaching the team, defining strategy and delivering work.
Professional Skills
Leadership skills
Team building and management, Strategy planning and delivery, Cross functional collaboration.
Country Cluster Manager, Tech and Media Services, gTech Ads
- (4mo) at Google (Singapore)
Country Cluster Manager for gTech Ads Large Customer Sales, leading operations and strategic growth across Singapore and Malaysia with a combined revenue portfolio of USD$100s of millions.
Highlights
Leading a team of Engagement Managers, Technical Consultants, Architects and Engineers to support the growth of Google's Ads business and its customers in the South East Asia region.
Delivering differentiated, high-touch technical plans coordinating services across Tech, Media and Customer Support to help Google's largest advertisers grow their business and have an exceptional customer experience, while increasing revenue in USD$10s-100s of millions per customer.
Senior Director of Product Management, Core Platforms, Risk & Compliance
- (1y) at PayPal (Singapore)
Led a global technical Product Management organization, managing a team of Directors and Group Product Managers, to drive the transformation of PayPal's risk and compliance core platforms into a modern, scalable and self-service platform; which spans all of PayPal's businesses, including Consumers, Merchants, Payments or Crypto.
Highlights
Led a portfolio of core platforms such as PayPal's AI modeling and decisioning platform, identity and verifications, and account limitations. Setting the organization's product vision and strategy, informing roadmaps and delivering them through 100s of engineers globally.
Defined PayPal's new AI modeling and decisioning platform product strategy for risk, compliance and credit organizations, estimated at a USD$1bn incremental margin uplift. Delivered first platform buildout, landing first MVP use cases. MVP showcased higher agility - reducing AI model and rule deployment by 85% - and higher decision accuracy through enhanced simulation and faster model refresh and experimentation times.
Expanded face and biometric identity verifications to risk use cases globally, driving USD$100s of millions in margin uplift through fraud reduction (∇ losses) and good user experience enhancement (Δ revenue). Enhanced verification methods reducing fraud passthrough rates by 20-50%, while improving good user experience and pass rates.
Influenced cross-functional stakeholders to unlock a key project which was stuck for multiple years. Converged Venmo and PayPal infrastructure for account blocks and limitations platform, enhancing customer experience (∇ 50% reduction in time to lift limitations), while driving automation leading to USD$10s of millions in OPEX savings.
Enabled business, compliance and policy teams through verifications and limitations controls, ensuring compliance with key regulations (e.g. Know Your Customer - KYC/KYB), enabling key product launches, like crypto (PYUSD) and supporting key commerce partnerships; driving USD$ millions in direct revenue and enabling USD$ billions in TPV.
Rebuilt and scaled the team after a major organizational transition. Focused on hiring, team culture and first principles to foster a highly collaborative culture, delivering ambitious product visions and goals.
Cloud Solutions Architect, Google Cloud
- (1y) at Google (Singapore)
Cloud Solutions Architect specialized on data analytics, databases and AI.
Highlights
Architected cloud solutions to enable business opportunities or migrate existing applications. Engaged with enterprise C-level, and other business and technical stakeholders, to pitch solutions and unlocked multiple deals worth 10s of millions (USD) through the Cloud and software architecture.
Designed, built and open sourced Google Cloud solutions used by tens of enterprise customers, adding value to their cloud adoption. Updated key technical documentation to facilitate the usage of cloud products including open source technologies like Apache Beam.
Sample Projects
Database Archival and Pruning, a solution which allows you to archive and prune data from Google Cloud database products (such as Cloud SQL, AlloyDB, Spanner) into BigQuery. This solution archives and prunes data from Historical Data tables.
Dataflow: Google Cloud Storage (CSV and Avro) to AlloyDB and PostgreSQL, a Dataflow Flex Template template that reads data from files in Google Cloud Storage (in Avro or CSV format) and uploads it to a PostgreSQL compatible databases, including: AlloyDB, AlloyDB Omni and Cloud SQL for PosgreSQL.
Head of Solutions Engineering, Channel Partners APAC
- (2y 7mo) at Google (Singapore)
Managed a senior engineering team of former Engineers and Product Managers. My responsibilities include a mix of people, team and business management.
Highlights
Landed partnerships with 5-10 APAC partners leading to a portfolio worth 100s of millions (USD). Doubled revenue of key partners to ~USD$500M by improving user experience and key user journeys.
Collaborated with teams across Google to unlock roadblocks for the team and our partners. Worked with multiple areas (e.g. Product, Tech Support, Policy, Marketing), to enable cross functional collaboration and reduce or remove roadblocks. Revamped partner-facing development workflows cutting the effort to launch API integrations by >60%.
Scaled APAC’s operational framework into our global teams to improve productivity, collaboration and best practice sharing among team members across regions.
Led the team through a major reorganization with a new leadership and vision. This required building the team from scratch; hiring and ramping up most members, and creating the team’s culture and operational frameworks.
Led the Singapore-based Latin Employee Resource Group. Set the strategy working with a team of 4-6 people aiming at fostering Diversity, Equity and Inclusion within the (50+) represented group and at Google.
Management
Defined strategy including defining team’s Objectives and Key Results (OKRs), and shaping the team’s shared vision. Responsible for the team’s success, including setting expectations and individual OKRs, performance management, coaching, and career planning through regular syncs and processes.
Responsible for team’s growth and hiring, including promoting the roles, screening and interviewing candidates, preparing interview panels, and onboarding new hires; while focusing on the team’s diversity and inclusion.
Worked with multiple areas (e.g. Product, Tech Support, Policy, Marketing), to enable cross functional collaboration and reduce or remove roadblocks.
Performance Reviews
1x Promotion
100% Manager Responsibilities score on Manager Survey, including Leading Work, Developing People and Building Community.
Product Manager designing and leading new Products, through complex API integrations with large Tech Partners in the region and globally. Role scope includes defining the Product vision, UX and personas, piloting and validating hypotheses, creating user journeys and stories, designing and building the Product and API integrations, testing and launching to market. The Team's portfolio spans multiple verticals and sectors with high focus on e-Commerce (store builders and marketplaces) and Lead Generation (web builders and CRMs), and transforms into a 100s of millions (USD) in yearly revenue. Tech Lead role, holding the management responsibilities to the Head of Solutions Engineering, but without direct reports.
Highlights
Launched a new Google Ads product for marketplaces, for a global opportunity of billions (USD). Identified and validated the opportunity through prototypes. Built the final product working with Engineering. Launched and landed the first integration with a marketplace, delivering 10s of millions (USD) in the first year.
Designed and aligned product roadmaps for Google Ads API integrations with top Tech companies in ecommerce, and lead generation; focused on improving onboarding rates, reducing churn and increasing overall business. Launched and managed product roadmaps for 5-10 product integrations.
Managed the delivery of the roadmaps with the partner engineering team as a Technical Program Manager. Prioritized features, aligned key timelines, facilitate delivery, created governance structures and led communications to align and keep deliveries of integrations on time.
Management
Tech Lead role, holding similar responsibilities than as the Head of Solutions Engineering, but without direct reports.
Launched a team collaboration framework and tackle key team challenges on identity, performance, product and documentation globally. Launched an Awards and Recognition program to further foster collaboration.
Tech
Consulted in Systems Design and UX of new Tech Products.
Designed and supported complex API integrations
Reviewed code in Python and JavaScript.
Sample Projects
Performance Max for Marketplaces, a prototype solution of Marketplace Ads with an APAC partner, which was later used as the base to launch the first Performance Max for Marketplaces for Google globally. Designed conversion pipelines for custom marketplace attribution.
Performance Reviews
1x Promotion
1x Top 4-25%
2x Top 25-60%
Customer Solutions Engineer
- (2y 2mo) at Google (Singapore)
Sales Engineering role leading C-level consulting engagements, designing and developing advanced custom engineering solutions through Technical Plans worth 10s of millions (USD) for Google's largest advertisers and partners.
Highlights
Led Consulting engagements with C-level executives to deliver key business objectives through Technical Plans worth 10s of millions (USD). Managed delivery of these plans working with multiple Customer Solutions Engineers and Technical Consultants, ensuring that the plans are implemented and the business goals achieved.
Designed and developed custom tech, cloud and data solutions to solve business problems, achieve business OKRs and drive incremental revenue.
Management
Coached and mentored new team members, and provided further Tech coaching to multiple teams as an official code reviewer for Python, JavaScript and SQL.
Tech
Designed and built multiple solutions using a range of programming languages and technologies.
Most common used languages include Python, JavaScript, and SQL.
Deployed apps and data pipelines using Google Cloud including BigQuery, Apache Airflow, Google Apps Script, App Engine and equivalent internal tools.
Google code reviewer for Python, JavaScript and SQL. This allows to approve code reviews for Google code base for any teams and code bases on these languages.
Performance Reviews
1x Promotion
1x Top 4%
2x Top 4-25%
2x Top 25-60%
Web and Data Engineer
- (6mo) at Google (Singapore)
Rotation (temporary assignment) on a data and web engineering team focused on scaling customer support teams. During this time, my main project was to create a machine learning recommender system to identify help center articles relevant to customer queries to optimize customer support operations.
Highlights
Designed, developed and implemented a Machine Learning model and technical solution to identify relevant help center articles, saving 40,000 hours of work per year.
Redesigned and scaled a data pipeline for the management and governance of internal tools.
Built data pipelines to monitor and analyse Google’s Technical team internal governance on tool usage.
Tech
Built the frontend of the prototype as a Chrome Extension using JavaScript.
Built a parser, pipeline and scorer for the backend using Python.
Created multiple data pipelines for several projects using SQL and BigQuery.
Performance Review
Top 4%
Technical Solutions Consultant
- (3y 3mo) at Google (Ireland and Singapore)
Technical customer support for advertising products. My functions evolved from campaign implementation for large customers to troubleshooting technical issues with Google Ads and Google Marketing Platform. During this time, created and led a team of technical members to automate implementation and troubleshooting tasks leading to an increase of team productivity, morale and cost savings.
Highlights
Provided consulting, implementation and troubleshooting services for Google’s largest advertisers with 100% quality and satisfaction rate.
Managed advertising campaigns with daily budgets up to 100s of thousands USD.
Created custom solutions in JavaScript, Python and SQL to automate basic implementation and troubleshooting tasks. Trained a team to develop similar solutions, saving 200,000+ hours of manual work.
Led a technical and globally distributed team focused in automating operational processes, which became a key pillar in Google’s technical support strategy. Grew the team from 4 to over 15 members across 3 regions.
Tech
Built an app and multiple automation modules using Django on Python. The frontend was in HTML and vanilla JavaScript.
Built multiple Chrome Extensions in JavaScript to automate frontend and commonly repetitive tasks.
Built multiple Google Apps Scripts in JavaScript to automated tasks.
Performance Reviews
2x Promotions
4x Top 4%
1x Top 4-25%
1x Top 25-60%
Product Manager
- (2y 1mo) at IEBSchool (Spain)
Launched the online platform for selling short courses for an Online Business School. My job as a Product Manager was critical on the launch and growth of the platform while integrating operations (customer support, sales, content development) with the rest of the functions; and prioritizing the development of new features based on business need and user feedback.
Highlights
Planned and implemented the product strategy, creating processes and workflows in cooperation with multiple departments.
Ideated and implemented automation initiatives which saved 50% manual labour on key business processes.
Business development and user acquisition strategies allowed us to launch and reach the first 10s of thousands of euros of revenue on the first year.
Management
Prioritized and released features by managing a team of 2 developers using Agile-like methodologies.
Tech
Organized and prioritized development of features using agile methodologies.
Guest Lecturer on Automation and Digital Marketing
- (6y 7mo) at IEBSchool (Online, Spain)
Worked as a Guest lecturer teaching across multiple Master, MBA and other programmes on IEBS Business School. Topics covered on my classes spanned from Digital Marketing (Social Media, SEO, SEM) to Productivity and Automation.
Performance
Average student’s quality survey: 9.1 / 10.
Marketing Manager
- (5mo) at Wannanotes (Spain, Online)
Part-time job working at internet startup selling student notes. My role functions spanned across multiple online marketing areas including: SEO, social media and user experience with the objective of growing traffic to the platform.
Highlights
Responsible for social media, SEO and User Experience. which increased traffic and conversion.
Increased organic traffic by 54% in 4 months through a SEO and Social Media strategy and by leading a technical redesigning of critical landing pages.
Web Developer
- (9y 2mo) at Freelance (Spain, Online)
Worked as a freelance developing websites both for myself and for clients. Launched websites were focused around multiple areas such as webmasters, gaming, or ebooks. Customer websites spanned from simple static sites, to fully functional e-commerce portals with custom modules.
Highlights
Managed and developed 20+ websites and experiments for myself and customers.
Tech
Website and web app development using HTML, CSS, JavaScript, PHP, MySQL and WordPress.
Education
Licentiate in Business Administration
- (4y 10mo) at Universidad Pontificia Comillas (Spain)
Licentiate in Business Administration, a 5 year degree program which consists of a first and second cycle with specialization; similar to Bachelor (BSc) + Masters (MSc).
Highlights
Majored in Marketing.
Achieved exceptional academic results including: 6 Dean’s List and 17 Outstanding grades, Top 5/300 student ranked by GPA and foreign language level, and the Grant of Excellence of Madrid for high achieving students in collaboration with Business Management department.
Class Prefect and Faculty Cloister member.
GPA
8.5 / 10 (B+)
Finance et Gestion, Exchange
- (7mo) at Universite Catholique de Lille (France)
European international exchange program (ERASMUS) at la Faculte Libre des Sciences Economiques et de Gestion de Lille. Semester abroad studying in French.
GPA
14.04 / 20 (A)
Business Administration and Management, Exchange
- (1y) at University of Sydney (Australia)
International student exchange program at University of Sydney, Australia. Year abroad in Sydney studying in English.
Highlights
Top 1 in Unit: INFS1000 – Digital Business Innovation.
