As a Customer Solutions Engineer, my role involves working with some of the best companies in the world to help them achieve their goals through marketing and technology. When they came to talk to us, Grab told us the challenges they faced to achieve their marketing objectives. We worked with their marketing and engineering teams to design a creative automation project. The results: faster creative processes, lower campaign management costs and a 30% increase in conversion rates. Another success story of how Automation can completely transform any business unit.

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The South East Asia economy is estimated to be $100bn, a lot of which is driven by the rapid growth of e-Commerce during the pandemic. This created a huge opportunity for us to help new business turning into digital and make them successful. We partnered with Shopee to launch Google Ads with Shopee and help Brands and sellers to grow their businesses.

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“If you are not paying, you are the product”. This quote symbolises the underlying truth under our economy: there needs to be a monetisation system to reward and sustain the work behind the product and services that we use. Advertising is great in many ways, but what if there was another way of financing free apps? A new monetisation strategy for free apps could emerge by performing computational tasks (e.g. cryptocurrency or bitcoin mining).

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