@nitobuendia

Nito Buendia

@nitobuendia

Solving Challenges with Tech
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My Work

How Grab increased their conversion rate by 30% with Marketing Automation

By on · (292 words)2 min read
Image by Afif Kusuma
Image by Afif Kusuma

As a Customer Solutions Engineer, my role involves working with some of the best companies in the world to help them achieve their goals through marketing and technology. When they came to talk to us, Grab told us the challenges they faced to achieve their marketing objectives. We worked with their marketing and engineering teams to design a creative automation project. The results: faster creative processes, lower campaign management costs and a 30% increase in conversion rates. Another success story of how Automation can completely transform any business unit.

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Growing the digital economy with Shopee: launching Google Ads with Shopee

By on · (193 words)1 min read
Shopee Headquarter by TheGreatSG'rean (Wikimedia)
Shopee Headquarter by TheGreatSG'rean (Wikimedia)

The South East Asia economy is estimated to be $100bn, a lot of which is driven by the rapid growth of e-Commerce during the pandemic. This created a huge opportunity for us to help new business turning into digital and make them successful. We partnered with Shopee to launch Google Ads with Shopee and help Brands and sellers to grow their businesses.

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Case study: Automating a critical workflow for an online business school

By on · (1488 words)8 min read
Image by rawpixel
Image by rawpixel

During my time in OpenIEBS, I had the challenging task of increasing the portfolio of available courses with minimal investment. Very early, I learned that this was not as easy as it seemed. In general, the limitation of having limited capacity made me explore all the different processes and teams of the company looking for bottlenecks which prevented the new platform to get the resources needed to grow. This is how Automation helped us improve quality and create a new revenue stream for the company.

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